Evaluation data provides a window into whether, why and how programs achieve their goals. Evaluation is also essential to ensure that limited resources are utilized most efficiently for the greatest possible impact.
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Evaluators ask three over-arching questions at the start, middle and end of the project:
During the planning phase, the evaluation focuses on understanding how to optimally design the project to best meet its goals. During the implementation phase, the evaluation seeks to understand how the initiative is taking shape, where there is early progress and how to maximize the ongoing success of the project.
At the close of a project, the evaluation assesses the extent to which project aims were met and identifies circumstances that led to both high and low levels of success. The evaluation also probes throughout for important unintended consequences of the work (e.g., a program designed to promote child car seat usage also motivates parents to use safety belts for themselves.) All of this together helps to tell the full project story.
Evaluation paves the way for project improvements.
In a typical collaborative learning environment, teams collect data to monitor progress and test change, which is certainly critical for improvement. While improvement advisors for those projects consider the big picture collaborative-wide, they don’t typically focus on the underlying circumstances of what’s happening and don’t usually make recommendations for project enhancements.
In contrast, evaluation is research to inform decisions—an opportunity to push for adaptations and mid-course corrections that will maximize success. Evaluation results benefit the immediate project as well as enhance future initiatives with lessons learned.
Every voice counts.
Each and every person’s perspective is essential and can be very telling for the project as a whole. Participants’ feedback highlights areas of traction and areas that warrant further attention and specifics of what they need for the greatest success.
This input can directly lead to improved levels of communication, logistical support, access to experts, guidance for using project resources, webinar offerings and much more. Also, the more people who respond to a survey, the more accurate the results will be. So please answer the next survey that comes your way since every voice does matter!
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