Apply Now
Community Students

Jordyn Patterson: Pioneering the Future of Sports and Entertainment Law

25 February 2025 sandglass_2_line 2 minute read

Home Jordyn Patterson

A Defining Moment: Leadership in Action

Spelman Senior Jordyn PattersonJordyn Patterson vividly remembers the moment she realized she could do anything she put her mind to. During her internship at the Propel Center, she managed a nine-person team to produce a full scale music video. She managed everything from the song's production to the artwork to the marketing strategy, ensuring it was completed two weeks ahead of schedule.

"Winning that competition reinforced a powerful lesson – I not only had the vision but also the leadership and execution skills to turn ambitious ideas into reality.” That experience became the catalyst for her future, solidifying her confidence in navigating high-stake environments, and fueling her drive to carve out a career in sports and entertainment Law.

Rooted in Excellence: Lessons from Chicago

Growing up on the South Side of Chicago shaped Patterson’s perspective in profound ways. "My mother always told me, 'Excellence is not an option; it’s an expectation.'" Her mother instilled in her a relentless drive for excellence and an appreciation for diversity, values that have guided her through every academic and professional endeavor. A transformative encounter with Laila Brock from the Atlanta Dream further affirmed her passion for sports management, opening her eyes to the possibilities within the industry.

Now, as a senior political science major at Spelman College, Patterson is pursuing her dream with fervor and her journey is defined by an unwavering commitment to excellence. "I believe that every experience should challenge me and push me closer to my career goals." Throughout her time at Spelman, she has consistently sought out opportunities that challenge and refine her skills, ensuring that every experience pushes her closer to her career goals.

Building a Legacy in Sports and Entertainment

Patterson’s hands-on experience in the sports industry has been instrumental in shaping her expertise. She has gained meaningful exposure at the Chicago Bulls Stadium and the Chicago White Sox, deepening her understanding of operations and fan engagement. Currently, she is contributing to Lee Johnson Global PR’s Super Bowl Global Affair and its $3 million fundraising campaign, further strengthening her proficiency in high-profile event management. Her work in guest services has also honed her ability to create accessible experiences, reinforcing her dedication to inclusivity within the sports and entertainment sectors. 

Beyond her success at PROPEL, Jordyn has played a key role in increasing artist visibility and audience engagement for Carmen Diane, utilizing strategic marketing initiatives to amplify their brand presence. Her ability to blend legal strategy with branding and business development has prepared her sufficiently to advocate for artists, athletes and creators, ensuring they have the resources to protect and sustain their careers. 

Patterson is also deeply committed to accessibility and inclusion. As an advocate for American Sign Language (ASL), she is passionate about integrating ASL accessibility into the sports and entertainment industries. She envisions a future where stadiums, concerts, and major events are fully inclusive for the deaf and hard-of-hearing community. Her goal is to work at the intersection of law, branding, and advocacy to implement policies that promote accessibility and equitable opportunities for all audiences.

Empowering Communities Through Leadership

Patterson’s leadership extends beyond her professional ambitions. She is an active member of Delta Sigma Theta Sorority Inc. initiated through the Eta Kappa chapter on Spelman‘s campus, where she actively engages in community service and mentorship. She’s also a dedicated member of the National Council of Negro Women, using her platform to uplift and empower Black women. Most recently, she was selected as a Spring 2025 Scholar for the DREAM Program, an opportunity provided by the DREAM Foundation that equips HBCU students with the tools, mentorship, and industry access needed to excel in the sports business. Patterson‘s time at Spelman has been shaped by an intentional approach to growth, strategic decision-making and a commitment to leaving a legacy of impact.

"As I prepare for the next phase of my journey, one thing is clear – I will continue to shape the future of sports and entertainment law with the same determination that has propelled me to this point."